Business advice from Twitter
To help businesses better utilise their platform, Twitter has developed a website that offers tips on how to create and grow your Twitter presence. Broken up into the ‘Basics’, ‘Solutions’, ‘Success stories’, ‘Resources’ and a ‘Small business blog’, business.twitter.com is relevant at all stages of a business life-cycle.
Rather than delivering simplistic tutorials that instruct you how to set up an account, or Tweet, the content offers guidance and valuable advice. Articles such as, ‘How to build a content strategy’ explain how best to create dialogue that engages followers, as well as examples of other Twitter users who are leading by example. For an established Twitter user, guidance on additional tools and tactics you can use to find and cultivate leads can be extremely valuable.
Not just showcasing how Twitter can be used as a stand-alone resource, the website offers tips on how you can use Twitter to increase traffic to your website or even purchase your product.
Social media is a highly competitive space for fitness businesses and when it is done well, it can help you to increase awareness of your brand, attract new members and build loyalty and a sense of community with existing clients.
Whether you’ve had a Twitter account for some time, or have been considering how social media fits into your overall business strategy, we encourage all fitness business owners to take advantage of this, and other educational resources.
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