There is no denying that the role technology plays in the fitness industry is increasing. Technology has enabled the industry to better understand movement leading to the development of more scientifically backed programs, wearable technologies have allowed consumers to take control of their training and track their performance, and the equipment in fitness facilities offers more features and functions than ever before.
The Sports Technology Awards (STA) is an international event that celebrates innovative and inspiring advances in sports technology. Held in the UK, awards are given in 20 categories relating to both professional sport and general participation in fitness activities. Those most relevant to the fitness industry include:
- Best technology to promote participation in a sport
- Best wearable technology - Performance
- Best wearable technology – Measurement
- Most promising concept award
There are some standout finalists that Australian exercise professionals and fitness business owners should be aware of. New technologies offer opportunities for trainers and gym owners alike as they offer an opportunity to expand and differentiate your service offering.
Listed as a finalist in the ‘Best technology to promote participation in sport’ category, Miss Hits is an initiative designed to encourage participation of girls aged 5-8 in tennis.
Acknowledged in the ‘Best wearable technology – Measurement’ category, Jabra have developed a range of wireless headphones that have a built-in heart rate monitor.
Swimtag is a data tracker specifically designed for swimmers and available to fitness businesses and leisure centres with a pool. The wristband tracks data such as distance per stroke ad stroke rate and is promoted as being a value add for clubs.
MuJo – Multiple Joint Fitness System
One of six concepts acknowledged in the most promising category, MuJo have designed a range of fitness equipment that allows for multiple axis of movement. The benefit of their design is that it allows gym goers to target multiple muscle groups using the one machine. On the product website it explains that, “MuJo machines are designed to replicate the body’s natural range of motion, independently loading and training multiple joints in a single exercise.”
View the winners here.