The Australian Fitness & Health Expo, the Fitness Show NSW and the Fitness Show WA will rebrand in 2015 under one name, Fitness & Health Expo, as part of Diversified Communications’ management of its growing health and fitness portfolio.
Maintaining an association with FILEX in Melbourne, WAFIC in Perth and the Network Intensive Training Summit in Sydney, the new Fitness & Health Expo brand will allow each Expo to be easily recognised as part of the largest collection of fitness expos in the southern hemisphere.
The new brand maintains a recognisable link to the original ‘Australian Fitness & Health Expo’ that first took place 20 years ago, and the consolidation of the brand will strengthen national brand presence, streamline promotional opportunities and provide excellent sponsorship offerings according to Event Director Shaun Krenz.
“We wanted to ensure the new brand name didn’t move too far from the original, given the respect the industry and consumers now have for the Expo,” said Mr Krenz.
“Across each state, the Fitness & Health Expo will energise, inspire and educate visitors and solidify its position as the number one event for the fitness and health industry and those who are passionate about fitness.”
The Fitness & Health Expo is the only expo to cover three different markets - Melbourne, Sydney and Perth – and gives access to 50,000 fitness professionals and enthusiasts nationally who spend more than $26.7 million on average across the Expos.
Backed by a million dollar marketing campaign, each show will have something to offer key markets from gym owners to fitness fanatics, as well as those with a general interest in healthy living. Visitors will continue to have the opportunity to discover and compare cutting edge products and innovations, keep up with industry trends, connect with the industry, buy products, take advantage of Expo specials, meet celebrities and watch live sport competitions.
“Due to demand we have introduced a Friday opening to the Perth and Sydney Fitness & Health Expos, providing both industry visitors and the general public with an additional opportunity to visit. As part of the Friday opening hours, the Perth Expo will feature a late night opening until 8pm to capture the after-work CBD crowd.”
Tickets will be on sale in January for the general public and those who work within the fitness and health industry will receive free entry to all three Expos by pre-registering online.
The 2015 Fitness & Health Expo dates are as follows:
Melbourne – 10-12 April, Melbourne Convention & Exhibition Centre (Friday is Industry only)
Perth – 11-13 September, Perth Convention & Exhibition Centre
Sydney – 16-18 October, Sydney Showground, Sydney Olympic Park
To find out about exhibiting at the Fitness & Health Expo contact (03) 9261 4543 or email@example.com. For more information visit www.fitnessexpo.com.au and for regular updates follow on Instagram, Twitter and Facebook.