The fitness industry is a dynamic and important part of the Australian economy. The industry has expanded significantly over the last decade, with several fitness centre chains securing a key market foothold across the country. Around 1.73 million Australians are now estimated to use fitness centre services.
The impact of the fitness industry extends beyond its direct contribution to the economy. The industry also plays a key role in improving the health and fitness of Australians. As such, it helps deliver a range of longer term social and economic benefits across the community.
An economic contribution report commissioned by Fitness Australia and prepared by Access Economics estimates that Australia's fitness centres can provide savings in direct health care costs of up to $108 million per annum. Further economic modelling has revealed that a 3% increase in fitness centre utilisation by the adult population has the potential to deliver additional health care savings in the order of $204.8 million and lead to around 2,609 extra full time employees in the workforce.
The Fitness Industry Profile Report industry profile information provides a snapshot of the industry, including information on business models, services, customers, employment and membership as well as key financial trends within the industry over the last year.