Need some insights into how to retain clients for your business? The Australian Fitness Industry Retention Report 2017, is a report commissioned by Bill Moore and Fitness Australia, funded by Paul McClure and Life Fitness Australia and written by Dr Paul Bedford.
"This report offers operators not only key related statistics, but a benchmark to measure retention against. It will have a wider impact on the approach used to manage sales, marketing and customer service and the recruitment and training of staff" said Bedford.
Using Australian industry Data this report outlines crucial insights that will help shape your retention strategy. The report has approximately 1,000,000 member profiles and also includes personal training facilities.
New business models, boutique offerings, emergence of fitness franchising, market consolidation and most importantly a growth in the number of Australians using fitness facilities.
Dr Paul Bedford is an internationally acclaimed expert on exerciser behavior and member retention. Paul’s work in retention can be seen in the retention report he completed for the USA, UK and New Zealand. Life Fitness has had a close association with Paul for 10 years and invests in his research because we appreciate that industry research and data collection is paramount to helping our customers make informed decisions.