The Australian Fitness Industry Standards Council is an entity that will help to advance and elevate Australia’s fitness industry. The council’s objectives are to develop, manage, promote and review a suite of standards, codes, guidance materials to assist the fitness industry to manage safety and improve service quality.
The council boasts a unique and diverse range of experts (in fitness service delivery, education, law and business) who will contribute to the future positive direction of the fitness industry.
Dr Elisabeth Wilson-Evered, Chairperson
Dr. Elisabeth Wilson-Evered is a Professor of Business with the Victoria University Business School and Research Fellow with the Institute for Health and Sport at Victoria University (VU). She has been a Registered Psychologist since 1987.
Since joining VU Elisabeth was Head of the School of Management and Information Systems and Director of the Victoria Graduate School of Business (VGSB). She has also held the role of Director of Research and Research Training.
Elisabeth’s expertise is in areas of leadership, integrity, innovation, individual-team-organisational capability, technology adoption, health services research such process evaluation in Randomised Control Trials and interventions for complex systems.
She studies the interaction among leadership and innovation on individual, contextual and climates and cultures that support high level performance and innovation adoption. Her industry work is change management, leadership development, sport integrity, project management of information systems implementation, managing mergers and acquisitions, strategic planning, team development, coaching, mentoring military psychology.
Dr Patrick Keyzer
Dr Patrick Keyzer is Research Professor of Law and Public Policy at La Trobe University. His research considers risk management in a variety of domains. Professor Keyzer was the lead Chief Investigator on the Australian Fitness Industry Risk Management (AFIRM) Project, which was funded by the Australian Research Council, Fitness Australia and Sports Medicine Australia. He was the Foundation Chair of the Australian Fitness Industry Standards Council. Keyzer is also a barrister, and represented one of the rookies at the Essendon Football Club during the supplements scandal.
Simon Bishop is the Head of Integrity at Basketball Australia. Simon joined Basketball Australia in 2016 and worked closely with the National Integrity of Sport Unit and Sport Australia to develop Basketball Australia’s National Integrity Framework. This Framework applies across all levels of the sport from elite to grassroots and covers a broad range of issues including gambling and match-fixing, anti-doping, sports science and sports medicine, illicit drugs and member protection.
As Head of Integrity, Simon is responsible for the implementation and management of the National Integrity Framework, including monitoring wagering markets, managing intelligence and investigations and delivering participant education. Simon also oversees Basketball Australia’s Security Framework.
Prior to joining Basketball Australia, Simon analysed integrity issues and risks, particularly in relation to sports wagering, at the sub-elite level of Victorian sport for Sport and Recreation Victoria.
Dr Betul Sekendiz
Dr. Betul Sekendiz obtained her PhD from Bond University, specialising in risk management and minimisation of legal liability issues in the health and fitness industry. Her doctoral research was influential in leading a research project successful in gaining a highly competitive multidisciplinary linkage project (Australian Fitness Industry Risk Management funded by the Australian Research Council and industry partners). Sekendiz has been presenting at international congresses and publishing in peer-reviewed academic and trade journals in risk management and legal liability issues in the health and fitness industry that reflects on her experience in the industry both as a professional and a competitive bodybuilder. Sekendiz is a Senior Lecturer in exercise and sport management at Central Queensland University. Since 2016, Sekendiz has been the Managing Director of Fitness Industry Risk Management Consulting through which she provides risk management consultancy for health and fitness businesses.
Michael Cunico is the National Fitness Manager for Fitness First Australia. In this role, he is responsible for driving the strategic direction of both the personal training and group exercise departments, which requires him to oversee 2,500 fitness professionals. Michael has spent the majority of his career working directly with trainers and instructors to maximise their performance and to positively impact members. Across the globe, Michael has delivered training to thousands of trainers and instructors.
Christie Boucher is the Risk Services Manager at Guild Insurance. Christie has over 20 years’ experience as an educator having started her career as a secondary school health and physical education teacher. For about 15 years Christie’s career has been focused on developing risk management education resources and programs for various professionals. Christie has a keen interest in the role education can play in managing risk by raising awareness and changing behaviour.
Cheye Hill has been actively involved in the health and fitness industry for over twenty years in a variety of leadership roles in facilities both on the east and west coast of Australia, which include the multi-award winning Goldfields Oasis, Kalgoorlie – Boulder and the Cockburn ARC. Currently Cheye is the Manager of Leisure Services at the Town of Port Hedland whilst maintaining a directorship role at Genesis Fitness Parramatta. Cheye is passionate about providing accessible exercise opportunities for all Australians especially those from regional and rural locations.
Gavin Aquilina is the National Personal Trainer Operations Manager for Vision PT and a Global Master Trainer for Life Fitness/Hammer Strength. He has delivered education around the world. He holds a great combination of a Human Movement/Sports Science degree and a Masters in Human Nutrition. Gavin started as a trainer in 1990 and is a pioneer of mainstream personal training. He currently provides contemporary training reflecting industry trends for over 500 trainers, owners and managers across 60 studios.